Sam-thing special at Swords Enterprise Town event

From Riverdance’s amazing main man Padraic Moyles to chef extraordinaire Rachel Allen to Dublin’s Sam Maguire legend Darren Daly, there were celebs galore and a great buzz at today’s Swords Enterprise Town event at Fingal County Council’s offices.


Mayor Darragh Butler was the day’s first customer for a signed copy of The Red-Letter Day when the expo kicked off at noon – can’t say fairer than that!

A rousing brass band kept us entertained, plus singing by Holywell Educate Together school.


The coveted Sam Maguire put in an appearance, with Darren Daly at the event to fly the flag for the winning Dubs.

The range of crafts, goods and services on offer was superb: Forever Living, Indian Spice, designer Lisa Flanagan of BeBrandBrave, print broker Sara Hanlon of The Print Cushion, Tom Ferguson’s intricate nautical wooden charts and maps, Swords Tidy Towns – the exciting list goes on. If you were there, please like my Facebook page or follow me on Twitter (I’m @SPAuthorHack) and tweet them – I may even give you a mention here if I can.

Let’s make this the go-to post for the Swords Enterprise Town event!!

Hats off especially to the Men in Sheds for their beautiful woodwork, and don’t forget their Christmas concert, with acclaimed soprano Aimee Banks at the Riasc Centre in Swords on December 3rd.


Rachel Allen (pictured above with my lovely cousin-in-law, Paul Moreland) gave us foodie and lifestyle tips galore at the action-packed event. Well done to Fingal County Council at Fingal LEO and Bank of Ireland for organising it.

Before the doors opened to the public the exhibitors were treated to a talk (in the Council Chamber, no less!) on time management from SME business trainer Alan Tracey and one on presentation skills by Catherine Moonan, the official coach for the entrepreneurs who pitch their ideas on Dragon’s Den


I was really fortunate to be picked for interview by wonderful Riverdance star Padraic Moyles about the business of writing books, and the motivation and drive you need. Padraic also quizzed me about all the reviews The Red-Letter Day has had, including the Sunday Business Post and the Irish Mail on Sunday. Thankee kindly to everyone for listening – and to Catherine Moonan for her presentation tips beforehand, which really helped. I do hope it made sense… I was nervous!

Everyone who bought a book had their email address entered in the draw for a one-night stay for two in a deluxe room at the Dunboyne Castle Hotel and Spa in Co Meath, complete with full Irish breakfast – gratitude to Dunboyne’s sales manager Janet Weafer and the hotel’s top-flight PR firm, Host & Company

There’s still time to win this fab Dunboyne Castle Hotel prize – click HERE to buy a book and enter the draw… 

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